Lions re-sign TE Heller

Football Betting Lines

03/08/2010 - Allen Park, MI (Sportsbook Betting Lines) - The Detroit Lions on Monday re-signed tight end Will Heller to a three-year contract.

Heller played in all 16 games (nine starts) last season, his first with the Lions after spending the three previous years in Seattle. He finished the 2009 campaign with 29 receptions for 296 yards and three touchdowns.

In seven pro seasons with the Buccaneers, Dolphins, Seahawks and Lions, the 29-year-old Georgia Tech product has 65 catches for 553 yards and 10 scores.

The Lions also signed free agent wide receiver Brian Clark to a one-year contract and released defensive end Dewayne White.

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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

To visit this internet sportsbook got to MySportsbook.com for all your sports betting needs and World Series odds.

Will Ohio State continue to run the table in College Football betting odds?
MySportsbook.com favors Buckeyes, Fighting Irish and Golden Bears in this weekend's big games.

NEW YORK, NY, Sept. 21 - My Sportsbook NCAA football fans: things are beginning to get really interesting on college football's national stage. Following last weekend's "Separation Saturday", which included five teams ranked in the top 15 dropping games, the BCS Championship picture is beginning to take shape - with Ohio State leading the charge. And, according to odds makers at MySportsbook.com, the number-one-ranked Buckeyes will continue their winning ways this weekend.

Revenge will be the name of the game in Columbus this Saturday, as Ohio State looks to even the score following last season's loss to Joe Paterno's Nittany Lions. Although Penn State are listed as 16.5 point underdogs, they are 11-10 all-time versus the Buckeyes. Paterno and the Lions, however, will have to shut down Heisman Trophy favorite Troy Smith who has thrown for 769 yards and seven touchdowns this season.

Speaking of revenge, Notre Dame will be out for some against Michigan State, following last year's 44 - 41 overtime loss to the Spartans in South Bend. The thirteenth-ranked Irish, listed as a 3-point favorite, will also be looking to avenge last Saturday's thrashing from the Michigan Wolverines. The Spartans, meanwhile, have won seven of the last nine match-ups against Notre Dame and are coming off an impressive 38-23 victory over Pittsburgh.

Out west, 22nd-ranked Arizona State will be battling for their first victory over 21st-ranked California since 2000. Although the Golden Bears are listed as 7.5-point favorites, the Sun Devils are 3-0, lead the nation in sacks with 18 and possess the Pac-10's leading passer in sophomore quarterback Rudy Carpenter.

To visit this online sportsbook got to MySportsbook.com for all your Sportsbook accepts Visa needs.

NCAA Football betting lines (home team in CAPS)
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Date Favorite Opponent Point Spread
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Sept 21 GEORGIA TECH Virginia 17
Sept 22 NEVADA Northwestern 6.5
Sept 23 MICHIGAN Wisconsin 14
Sept 23 Minnesota PURDUE 3
Sept 23 SYRACUSE Miami (Ohio) 6.5
Sept 23 MISSOURI Ohio 21.5
Sept 23 Louisville KANSAS STATE 14
Sept 23 TENNESSEE Marshall 22
Sept 23 CLEMSON North Carolina 16.5
Sept 23 FLORIDA Kentucky 24
Sept 23 Iowa ILLINOIS 20.5
Sept 23 FLORIDA STATE Rice 30.5
Sept 23 AUBURN Buffalo 41.5
Sept 23 BOWLING GREEN Kent 7
Sept 23 NAVY Tulsa 4.5
Sept 23 VIRGINIA TECH Cincinnati 27
Sept 23 BYU Utah State 29
Sept 23 OHIO STATE Penn State 16.5
Sept 23 TEXAS Iowa State 25
Sept 23 Washington State STANFORD 10
Sept 23 CALIFORNIA Arizona State 7.5
Sept 23 UCLA WASHINGTON 3
Sept 23 INDIANA Connecticut 1.5
Sept 23 Central Michigan EASTERN MICHIGAN 4
Sept 23 WYOMING Air Force 1
Sept 23 UTEP NEW MEXICO 9.5
Sept 23 West Virginia EAST CAROLINA 21
Sept 23 Boston College NORTH CAROLINA STATE 7
Sept 23 GEORGIA Colorado 27
Sept 23 ARKANSAS Alabama 1.5
Sept 23 BAYLOR Army 11
Sept 23 WESTERN MICHIGAN Temple 28
Sept 23 MISSISSIPPI Wake Forest 2.5
Sept 23 KANSAS South Florida 5.5
Sept 23 TEXAS A&amp;M Louisiana Tech 23.5
Sept 23 UAB Mississippi State 9.5
Sept 23 LSU Tulane 36
Sept 23 Utah SAN DIEGO STATE 6.5
Sept 23 BOISE STATE Hawaii 15
Sept 23 Notre Dame MICHIGAN STATE 3
Sept 23 USC ARIZONA U 22
Sept 23 Oklahoma State HOUSTON 1
Sept 23 OREGON STATE Idaho 23
Sept 23 OKLAHOMA Middle Tennessee State 29
Sept 23 MARYLAND Florida International 18.5
Sept 23 AKRON North Texas 17.5
Sept 23 SOUTH CAROLINA Florida Atlantic 29.5
Sept 23 NEBRASKA Troy 23
Sept 23 SMU Arkansas State 6

For complete NCAA football odds and World Series odds please visit MySportsbook.com